Amy Zheng

I design brands and products, then run the vendors, budgets, and timelines to deliver them. 5+ years of making complex things feel intuitive.

View Resume

Clients

Experience

Manager, Graphic Design

Achievement First | 2022-present

Designed company-wide intranet platform Homeroom, adopted by 92% of all staff and teachers within 4 months, reaching 2,000+ daily active users. Pioneered product concept & identity, from naming, logo, design system, to asset library.
Led brand identity, design system, and production for AF's 25th anniversary, leading to a permanent organizational rebrand in 2026. Run merchandise programs across three regional events and a multi-day summit, owning vendor selection, budget, and distribution.

Pioneered AF’s first UX initiative resulting in a website redesign, translating user research and cross-functional input into design output. Drove 701K site visitors, 98% new user traffic, and 409K social impressions during initial campaign.

Graphic Design Consultant,

School of Social Work

Columbia University | 2022

Built Columbia School of Social Work’s full brand identity, spanning style guide, visual standards, and asset suite. Remains the active guide for all brand work across digital and print, including social media and blog posts.

Skills & Tools

Strategy & Research

Brand Strategy
Budget Management
Creative Direction
Project Management
Stakeholder Management
User Research
Vendor Management & RFPs

Product & UX Design

Design Systems
Information Architecture
Mobile UI Design
Prototyping & Wireframing
UX/UI Design

Brand & Visual Design

Brand Identity
Campaign Design
Editorial & Publication Design
Environmental Graphic Design
Event & Merchandise Design
Print & Digital Production

Tools & Technical

Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro)
Canva
Figma
Google Workspace
Microsoft Office
Notion
Smartsheet

I design brands and products, then run the vendors, budgets, and timelines to deliver them. 5+ years of making complex things feel intuitive.

View Resume

Clients

Experience

Manager, Graphic Design

Achievement First | 2022-present

Designed company-wide intranet platform Homeroom, adopted by 92% of all staff and teachers within 4 months, reaching 2,000+ daily active users. Pioneered product concept & identity, from naming, logo, design system, to asset library.
Led brand identity, design system, and production for AF’s 25th anniversary, leading to a permanent organizational rebrand in 2026. Run merchandise programs across three regional events and a multi-day summit, owning vendor selection, budget, and distribution.

Pioneered AF’s first UX initiative resulting in a website redesign, translating user research and cross-functional input into design output. Drove 701K site visitors, 98% new user traffic, and 409K social impressions during initial campaign.

Graphic Design Consultant,

School of Social Work

Columbia University | 2022

Built Columbia School of Social Work’s full brand identity, spanning style guide, visual standards, and asset suite. Remains the active guide for all brand work across digital and print, including social media and blog posts.

Skills & Tools

Strategy & Research

Brand Strategy
Budget Management
Creative Direction
Project Management
Stakeholder Management
User Research
Vendor Management & RFPs

Product & UX Design

Design Systems
Information Architecture
Mobile UI Design
Prototyping & Wireframing
UX/UI Design

Brand & Visual Design

Brand Identity
Campaign Design
Editorial & Publication Design
Environmental Graphic Design
Event & Merchandise Design
Print & Digital Production

Tools & Technical

Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro)
Canva
Figma
Google Workspace
Microsoft Office
Notion
Smartsheet

Homeroom app open to the All AF Staff group on a phone tucked in a blue shirt pocket

MyPlan collage of smiling people and colorful planners on a yellow background

Metro Maps login screen on a phone resting on a wireless charger

Stronger, Further, Together report covers in a woven tray

Stacks of AF25 lunchboxes on a blue table

Achievement First Legacy Elementary entrance with a new awning and banner

Painting of cherries on ice in an ornate gold frame

Homeroom

Homeroom app open to the All AF Staff group on a phone tucked in a blue shirt pocket

AF25 Brand Identity & Campaign

MyPlan

MyPlan collage of smiling people and colorful planners on a yellow background

Metro Maps

Metro Maps login screen on a phone resting on a wireless charger

Stronger, Further, Together

Stronger, Further, Together report covers in a woven tray

Swag & Merchandise

Stacks of AF25 lunchboxes on a blue table

Wayfinding & Signage System

Achievement First Legacy Elementary entrance with a new awning and banner

Artwork Showcase

Painting of cherries on ice in an ornate gold frame